Competitive Intelligence

Everything you need to know about competitive intelligence. Written to be cited by AI search engines.

How Can I Use Claude to Track My Competitors Online?

Competitive intelligence used to mean paying £30,000 a year for enterprise software or burning a junior analyst on spreadsheets. Claude changes the maths. Here are five ways UK businesses are using it to track rivals online, without the overhead.

Diego Herrera7 min read

What Is Anthropic's Project Glasswing and Why Should UK Businesses Care?

Anthropic has launched a cybersecurity initiative that uses AI to find vulnerabilities hidden in critical software for decades. Here is what it means for UK businesses.

Diego Herrera5 min read

Does My Business Need an AI Governance Policy?

If your business uses AI tools that handle customer data, automate decisions, or generate content, you need a governance policy. Here is what it should cover and why it matters for UK businesses in 2026.

Diego Herrera7 min read

How Are Law Firms Using AI in 2026?

89% of UK legal professionals now use AI tools, with 62% classed as active daily users. This guide breaks down the highest-impact use cases, the governance gaps putting firms at risk, and why strategy matters more than the tools themselves.

Diego Herrera7 min read

How Can Professional Services Firms Use AI to Win More Clients?

Professional services firms can use AI to win more clients by automating prospect research, personalising outreach at scale, and delivering faster service that builds referral momentum. The firms seeing the strongest results treat AI as a core part of their client acquisition strategy, not a bolt-on experiment.

Diego Herrera5 min read

How Do I Show Up in ChatGPT Search Results?

AI search traffic is growing over 1,000% year on year, and visitors from ChatGPT convert at significantly higher rates than traditional organic search. This guide covers exactly how businesses can earn citations in AI-generated answers.

Diego Herrera7 min read

Is AI Marketing Worth It for a Small Business?

Research shows 95% of organisations see zero return on AI investments. But small businesses that apply AI with a clear strategy are reporting revenue increases and saving up to 15 hours per week. The difference is not the technology; it is the approach.

Diego Herrera6 min read