How does a law firm get a steady flow of new clients?

A law firm gets a steady flow of new clients by being the firm people find first when they need help, week after week. That's what we did for WE Solicitors, a Greater Manchester personal injury and industrial disease firm. In five months we made them seven times more visible on Google, and that brought new clients in on a regular basis. The partners spend their time on cases, and the work that brings clients in keeps running with nothing more from them than a read and an approval.

"I cannot recommend Plexo Logic enough. They have changed our business immeasurably. Excellent service." Steve Evans, Senior Partner, WE Solicitors (Google review, November 2026)

What changed for the firm?

• New clients, regularly. People who find WE online now get in touch and become cases on a regular basis.
• Seven times more visible. In April, WE appeared in Google searches about 160 times a day. By August it was more than 1,100 times a day.
• Recommended where people now ask. Within two months of the new website going live, Google's Gemini assistant was naming WE in its answers to the firm's most important searches, often first or second.
• Found well beyond Manchester. A guide written for people who worked in the Barrow-in-Furness shipyards became the top Google result for their searches within ten days of going live.
• Time back for the partners. Their part is reading and approving. Publishing, social posts and recording where every enquiry came from happen by themselves.

What did it take?

Steady, useful work every week, aimed at the people WE helps and the questions they ask, instead of one big push followed by silence. How we do it stays between us and WE. What matters is that it hasn't stopped.

What else can a law firm get back?

More clients is one outcome. Time is the other. All of this runs on AI, the way your firm runs on the internet: you don't think about it, you get the result. Three more things I build for law firms:

• Decide which cases to take, in minutes. Plexo Legal, the case software I built for claimant firms, reads the whole case file and gives the solicitor a cited first view: whether to take it on, what it's worth, what's missing and how the defence will see it. It proposes; the fee earner decides.
• Hours back on paperwork. A bundle of up to around 2,000 pages sorted and its chronology built in minutes, and the routine drafting and chasing taken off fee earners' desks, with nothing sent without their approval.
• A team that uses it safely. Training, and a one-page policy on which tools to use, for what, with which checks. The SRA's consultation on solicitor competence, open until 3 December 2026, proposes more emphasis on supervision when solicitors use technology.

Could your firm be next?

If your firm does good work and the people who need you are out there looking, yes. On a free 30-minute call we'll look at where your new clients come from today and where your team loses the most hours. You'll leave with ideas you can use whether we work together or not.

Book a free 30-minute call, or see what Plexo Legal does with a case file.

I'm Diego Herrera, founder of Plexo Logic. The company is registered in London; I'm from Sheffield, and I've been helping businesses grow since 2003.